Anthropology Practice Test 2025 – The Comprehensive All-in-One Guide for Exam Success

Question: 1 / 400

In survey research, what is sampling?

The collection of a representative sample of a larger population

Sampling in survey research refers to the process of selecting a subset of individuals, known as a sample, from a larger population to gather data. A representative sample aims to accurately reflect the characteristics of the population as a whole, which is crucial for the validity of the research findings. By studying this smaller group, researchers can make inferences about the broader population without needing to survey everyone, which is often impractical or impossible.

This approach helps ensure that the results are generalizable and can provide meaningful insights into the population's attitudes, behaviors, or opinions. A careful sampling method, such as random sampling or stratified sampling, is employed to minimize bias and enhance the reliability of the research outcomes.

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The interviewing of a small number of key cultural consultants

Participant observation

The recording of the emic perspective

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